Michael founded Malfmedia in 2013 specialising in content design and previsualisations. The course of the company changed dramatically after being introduced to Notch. Since then Malfmedia has collaborated on various Notch based projects both in the UK  and abroad.

Malfmedia has worked closely with Whitelight and disguise in the conception and creation of the award winning “Eurosport Cube” and that same collaboration lead to the Mixed Reality Production Studio which was introduced at IBC in 2018

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